Pinch Of Fire
Hot Sauce Brand

The idea behind this project started by creating a logo that connected an insect and a food item. After many sketches, I landed on merging a scorpion and a pepper. Once the logo mark was created, I then extended this project into an entire hot sauce brand which included three front and lid labels. I wanted this brand to be made in San Antonio so I brought in an authentic Tex-Mex culture with fun language, textures and icons used throughout the brand.